Most professionals are aware of LinkedIn and its benefits for business. But for those of youwho would like a summary: LinkedIn is a business and employment-oriented […]
Humanising your brand by blogging as an individual rather than under the auspices of your company can be risky business. Communicating your brand’s message whilst also […]
Event promotion and targeting have moved beyond the realm of creating adverts and mass-mailing print brochures and invitations. As well as marketing to the masses, with […]
Whether you see LinkedIn as the professional’s Facebook; a PR, marketing and networking tool; or an anaemic online Yellow Pages replacement, it undoubtedly has its uses. […]
While there is no ‘one-fits-all’ model in the sphere of digital B2B public relations, LinkedIn is arguably the most adaptable social-media platform in terms of strategic, […]
