December 20, 2021

LinkedIn: How to get the best out of it with these tips & tricks

Most professionals are aware of LinkedIn and its benefits for business. But for those of youwho would like a summary: LinkedIn is a business and employment-oriented […]
January 17, 2014

The Do’s and Don’ts of LinkedIn Networking

Still getting your head around LinkedIn? We’ve put together a few pointers to help you get the most out of your profile:     Do – […]
October 8, 2013

Blogging as a Business Person

Humanising your brand by blogging as an individual rather than under the auspices of your company can be risky business. Communicating your brand’s message whilst also […]
August 29, 2013

B2B PR: Leveraging the new Linkedin Groups

  As part of on-going efforts to make them easier and simpler to use, Linkedin groups have been given a new streamlined look. If you aren’t already, […]
November 30, 2012

Promoting your event with social media

Event promotion and targeting have moved beyond the realm of creating adverts and mass-mailing print brochures and invitations. As well as marketing to the masses, with […]
November 16, 2012

Communicating through LinkedIn’s updated company pages

Whether you see LinkedIn as the professional’s Facebook; a PR, marketing and networking tool; or an anaemic online Yellow Pages replacement, it undoubtedly has its uses. […]
June 14, 2012

Networking for success

“It’s not what you know but who you know”, we’ve all heard it said. But what does this really mean when it comes to business networking. […]
April 16, 2012

LinkedIn as a Public Relations tool

While there is no ‘one-fits-all’ model in the sphere of digital B2B public relations, LinkedIn is arguably the most adaptable social-media platform in terms of strategic, […]