Most professionals are aware of LinkedIn and its benefits for business. But for those of you who would like a summary: LinkedIn is a business and employment-oriented social media network which launched in May 2003. Today the platform now has over 750 million members worldwide.
Creating your LinkedIn profile is the first step to developing your professional network. It is a way of letting people know who you are and your background. To best benefit from the platform, it is very important to keep your profile updated and to choose a professional headshot as your profile picture. Apparently, having a profile photo increases your chances of getting noticed by 21 times. The “about” section is your chance to show your skills, your motivation and state what you are looking for. Be as creative as you want to showcase your personality.
LinkedIn offers the possibility to do training courses which can validate your skills. Most of these courses are available through a subscription but there is always an element which is free. Adding five or more skills to your profile will really showcase your talents and look great on your profile. These skills can also be validated by your connections to further exhibit your credentials.
Of course, LinkedIn is a great way to search for jobs, but also have recruiters notice you. If you want recruiters to find you more easily, you can choose to display that you are “open to work”. Be very selective in the filters you set in the job tabs otherwise you can be inundated by hundreds of jobs which are not relevant to your search. It is also useful to state your location to help prevent wasting recruiter’s time.
To grow your network of connections you can reach out to former classmates or colleagues, but you can also follow companies or individuals who inspire you. It is a good way to keep in touch or create new relationships. On LinkedIn, you can also search and join groups centred on topics you are interested in.
Companies also use the platform to promote themselves and B2B marketing. For example, it is a useful tool for freelancers who can search companies and contacts to find the best person to reach out to offer their services. Tailored advertising is a way in which ads can target the needs and wants of a small set of people or an individual consumer, as opposed to a mass audience. Tailored (or targeted) advertising may focus on any number of specific demographic characteristics, habits, identifying traits, behaviors, or contexts of consumers.
Interacting with others on LinkedIn is a great way to share your profile without being persistent. Vise versa, if you post on LinkedIn and a connection interacts with it – chances are it will be seen on most of their connections feeds. Growing your network is important to be seen so make as many connections as you can. A good and easy way to grow your LinkedIn network is to sync your profile with your email address book. This allows LinkedIn to suggest people you could connect with. This can be really effective for finding relevant people to reach out to. Finally using professional imagery will have a greater effect on how viewed your profile is.