Automation PR

A robotic arm inside a factory building a computer chip - one example of an industry that is heavily automated.
BCM Public Relations was founded within the automation business. Automation technology is driving levels of efficiency, sustainability, and productivity to new levels. There are so many opportunities for press coverage within the automation sector, whether your business is software or hardware, we will get you the best coverage in the media in the journals that are read by your customers. If anyone knows automation PR, we do.
Stephen Ballard, Managing Director at BCM Public Relations

An industrial welding and gripping machine used within a factory - this company uses automation PR to advertise the cutting-edge work it is doing.

An automation PR company founded in, well…automation!

‘Automation’ covers many different technologies. Whether you provide supervisory systems, SCADA, PLCs, control systems, robots, sensors, or actuators, BCM Public Relations has over 40 years of experience in automation PR.

Our deep comprehension of technology and its practical applications within the automation sector positions us as a premier PR ally for emerging and established automation providers. BCM has cultivated enduring and productive partnerships with key players in the automation media landscape. Leveraging our comprehensive PR strategies, we are adept at enhancing your company’s visibility and elevating your brand’s recognition in the market.

Understanding of the automation sector

Automation public relations tailored to your needs

Our understanding of the automation sector means we can help you with the right strategy for your company goals. Whether you are looking to reach new markets, expand your share of market voice, increase brand awareness, or launch a new product or service, our services will be tailored to your needs. Our PR experts will help you develop an effective communications plan that fits with your wider marketing strategy and our expert writers will craft your messages in a way that engages and enhances customer interest.

We Understand Technology

A technical PR company

At BCM Public Relations, we are not just PR and communication experts, we understand technology. We know what the automation sector is talking about and keep abreast of the trends that are changing the industry. We will not blindly push your messages out; we will work with you to ensure they are focussing on topics the industry wants to hear about. We understand that your experts do not have the time to write consistent, high quality articles to set you apart in the automation sector. That is why we employ writers experienced in automation technology, who will save you time and money and help you get greater coverage in automation media – printed and digital.

Why automation public relations matter…

Automation markets are ever-changing and fiercely competitive. When you have a new idea, want to reach a new geography, have a product to launch, or simply are not getting the PR coverage you deserve for the innovative solutions you offer, time is of the essence. 

If you are not saying what your customers want to hear, the chances are your competitors are. Let BCM assist you in standing out and capturing market share through consistent, high-quality communications. It’s not just public relations; it’s automation PR.

An engineer programming a robotic arm using a control panel - cutting edge automation is just round the corner.


Why Should I Use an Automation PR Agency?

In an era where automation is transforming industries at an unprecedented pace, connecting with the appropriate audience has never been more critical. Traditional marketing tactics such as leafleting or conventional advertising might fall short in this dynamic landscape. By employing a strategic, targeted approach to your PR initiatives, we ensure that your narrative captivates your desired demographic, significantly enhancing your customer base.

Who Will You Manage My Account?

BCM Public Relations believes that customer service is critical to the success of our business, and a dedicated account manager will be appointed to your business from the beginning, who will look after you and your business needs. This means you will always have an up-to-date account manager who can help no matter the nature of your query.

How Often Will You Hear from Us?

At BCM, our commitment to regular and consistent communication is a cornerstone of our client relationships and a key differentiator from our competitors. Our dedication to representing your business with the highest level of professionalism is not just our passion; it’s a promise. This approach has fostered transparency and collaboration and cultivated enduring partnerships, with many of our clients choosing to stay with us for several years. We ensure you are always in the loop regarding your campaign’s progress, reinforcing our commitment to long-term success and mutual growth.

If you are looking for an automation or technology PR agency that gets your PR in the right place, we would love to talk to you about your PR needs today at 0203 409 5090.

Contact us and start a new and exciting journey for your business through better Automation PR

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