Media Training

Tell me and I forget. Teach me and I remember. Involve me and I learn.
Benjamin Franklin

Promote and protect your reputation

Prepared for media attention- both positive and negative? Confident you can talk about issues raised on social media- that most public of customer complaint forums? Concerned about the way your team position your organisation to stakeholders?

Most people understand the value of a good news story and the opportunities an interview offers to promote or protect reputations. Yet, as communication channels have become more public, and the demand for greater transparency has grown, so too have reputational risks.

A company or personal reputation can be destroyed in minutes. BCM media training give you the skill set and confidence to succeed.
Stephen Ballard, Managing Director at BCM Public Relations
businessman recording content for social media

One-on-one media training courses

Our media training courses have been designed for anyone who may have to speak to media on behalf of their organisation. The courses ensure you can interact positively with reporters or provide back up to your spokespeople when they’re under the spotlight.

We’ll train you to stay focused on your product and brand messages and keep these aligned with your company’s messages and positions. By understanding how traditional and social media work, what a reporter needs and being prepared, you are far more likely to get your messages across and communicate successfully.

Rehearsing and honing your interview skills in front of a camera also prepares you for creating YouTube videos, a great promotional opportunity for your business.

Our media training includes a mixture of theory and practice and courses cater for one-on-one training and small and large groups.

Interview scenarios based on relevant sector topics are tailored to the experience level of participants.

For more information about our expertise in this area please contact us.

Let’s talk about your future.