Promoting your event with social media

November 30, 2012

Event promotion and targeting have moved beyond the realm of creating adverts and mass-mailing print brochures and invitations. As well as marketing to the masses, with online tools you can customise messages to suit individuals or groups.

Using social media platforms to promote and enhance events is becoming much more common and so it is often thought that anyone can jump on Twitter or Facebook and suddenly reach 10,000 delegates. This, unfortunately, is not the case; in order for social media to work for events it takes strategy and creativity and, above all, commitment. Most often it is the hard work before the event that can really make or break a social media campaign. With that in mind, we’ve compiled some key considerations for achieving maximum exposure and hype on social media for your event.

Before anything, you should review who you want to reach (specific industries or groups). Then, which social networks you should use to reach them. Do you really need to be on all of them? Or would focusing on one which your audience use frequently be more effective? We find, working in the B2B sector, that LinkedIn can be especially useful for reaching our target audiences. Next, you should secure the profiles and groups you need on these. Ensure you have a recognisable name and clear information about your event: what it is, where it is, when it is, and your website and registration details.

With your profiles lined up, start laying out your strategy. Ask yourself:

Tune in next week for tips on how to use social media during your event to provide real-time updates, keep your attendees in the loop and show non-attendees what they’re missing.

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