February 24, 2017

Tis’ Definitely No Longer The Season For Social Media Tradition

Why Social Media Should be Integrated into Your PR Plan. Traditions are beliefs passed down from generation to generation, they’re nostalgic and warming… Unfortunately, some traditions […]
December 13, 2013

The De-Westernisation of Twitter

The top five countries with the highest percentage of active Twitter users are all non-English speaking. Saudi Arabia and Indonesia, where most users access the Internet […]
September 23, 2013

The Pros and Cons of the Scheduled Tweet

Scheduled tweets are a topic of hot debate within the social media community. Apps such as Bufferapp, Tweetdeck and Hootsuite allow you to set up tweets […]
March 28, 2013

Why buying followers is bad for business

Social media has undergone a boom over the last decade. The average person now spends up to 20 per cent of their PC time, and 30 […]
December 19, 2012

Encouraging social media interaction at events

Last time we delved into promoting your event through social media. In this post, we’ll be looking at how you can use social media during your […]
November 30, 2012

Promoting your event with social media

Event promotion and targeting have moved beyond the realm of creating adverts and mass-mailing print brochures and invitations. As well as marketing to the masses, with […]
October 25, 2012

5 reasons to launch your company into the Twittersphere

As the world’s fastest expanding social media site, Twitter is an online tool that should not be ignored. The little blue bird has encouraged people: rich […]
June 14, 2012

Networking for success

“It’s not what you know but who you know”, we’ve all heard it said. But what does this really mean when it comes to business networking. […]
February 6, 2012

Trade journalists turn social

The rise of social media has often been seen as a threat to journalists’ autonomy in the publication of information. As Lionel Barber, Editor of the […]