Profile Building

October 21, 2014
Are creative headlines gone for good?
October 21, 2014
Categories

RIP The Creative Headline

A couple of weeks ago, BCM organised a briefing for journalists in Aberdeen for one of our clients in the Oil & Gas sector. The event […]
January 31, 2014
Corporate Reputation Management & Your Shop Window
January 31, 2014
Categories

Corporate Reputation Management & Your Digital Shop Window

Corporate reputation management is a key form of communication for your business. A big part of this falls at your digital shop window – your website. […]
January 9, 2014
January 9, 2014
Categories

B2B PR, Bland to Bland turn Brand to Brand?

Brand is usually a word reserved for business-to-consumer PR, but business-to-business public relations agencies are beginning to acknowledge that businesses have the potential to be treated […]
October 8, 2013
October 8, 2013
Categories

Blogging as a Business Person

Humanising your brand by blogging as an individual rather than under the auspices of your company can be risky business. Communicating your brand’s message whilst also […]
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