May 4, 2012

How to produce great video for B2B PR

In our last post we explored the factors that underpin the effectiveness of online video as a tool in B2B public relations. Video in the digital […]
April 25, 2012

Understanding Video in B2B PR

The public relations industry shares numerous characteristics with its parent profession journalism. Among them is an understandable obsession with the printed word – historically, a tool […]
February 28, 2012

The Importance of PR Storytelling

  Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my […]
February 22, 2012

How has social media changed PR pitching?

Traditionally, pitching stories to journalists means picking up the phone or dropping them an email. This is all very well if you happen to be on […]
December 22, 2011

PR syndication: successful or spammy?

Following on from the last blog on trends in online PR, we thought no study would be complete without a discussion on the merits (or otherwise) […]
September 19, 2011

How to get the most out of your PR agency

We work with many different types of businesses, in different industries, markets, and regions. They all have different inherent cultures, procedures, setups, and people. It’s exciting. […]
February 9, 2011

BCM can’t wait for the New Year

At this time of the year, with Christmas decorations tucked away and New Year’s resolutions going out the window, it’s customary to look ahead and contemplate what this future year will bring. At bcm we have every reason to believe 2011 will be nothing short of fantastic.