Thought Leadership for Siemens Rail Automation

Despite its success globally, Siemens Rail Automation was failing to engage with the wider political stakeholder community in the Middle East and struggling to win contracts and project specification early in the sales cycle.


We ran an integrated campaign of thought leadership around recognised transport and infrastructure industry issues (e.g. carbon, capacity, environment) delivered in a consistent message framework through white papers, technical articles and conference papers.


  • Deeper customer engagement
  • Significant increase in large project wins (over £250m)
  • Increased involvement in large consortiums in new export markets
  • Inclusion in government-led initiatives

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