The automotive industry is at a pivotal moment. As sustainability, digital transformation, and regulatory compliance become top priorities, industry leaders must embrace cutting-edge solutions to stay ahead. Tire Technology Expo 2025 (March 4-6, Hannover, Germany) showcases how digital innovation is redefining tyre production.

Key Trends in Tyre Manufacturing

1.    Operational Excellence through Industry 4.0

In the automotive sector, where demand for high-performance, durable, and sustainable tyres is increasing, Industry 4.0 technologies such as predictive maintenance and Manufacturing Execution Systems (MES) are driving greater efficiency.

These technologies are helping manufacturers streamline operations, maintain consistent quality, and reduce material waste, ultimately improving both cost efficiency and environmental impact in tyre production.

2.    Digital Thread and AI-driven Automation

Manufacturers are leveraging digital thread technology and AI-driven automation to enhance real-time insights, improve supply chain traceability, and ensure compliance with evolving regulations.

Peter Mair, Principal, Director EMEA Automotive & Tire, EV, Kalypso, a Rockwell Automation Company, will delve into these topics in his ‘Digital thread for a smarter tyre design and sustainable manufacturing’ at the event on 4th March. His presentation will discuss how the Digital Thread and AI-driven automation are reshaping tyre production, enabling real-time insights, full supply chain traceability, and compliance with upcoming EU regulations.

3.    Meeting Evolving Regulations

With increasing regulatory pressures such as the EU Deforestation Regulation (EUDR), companies are turning to digital traceability solutions to maintain transparency and resilience in their supply chains. Rockwell Automation is partnering with Circulor to implement Digital Product Passports, enhancing supply chain visibility and enabling companies to meet evolving regulatory obligations.

In the automotive industry, unexpected machine failures can lead to costly production delays and compromised product quality. AI-driven predictive maintenance enables manufacturers to anticipate equipment failures before they occur, ensuring uninterrupted tyre production, minimizing downtime, extends equipment life, and significantly reduces maintenance costs. By analyzing data from sensors embedded in production equipment, this technology optimizes performance and extends machinery lifespan, supporting consistent output in the fast-paced automotive sector.

MES solutions are also essential for automotive manufacturers to maintain precision, efficiency, and high-quality standards in tyre production. These systems provide real-time insights into every stage of the manufacturing process, enabling companies to track production metrics, manage workflows, and ensure that each tyre meets safety and performance specifications. By integrating MES with other digital tools, manufacturers can respond dynamically to production demands and regulatory requirements.

The future of tyre production is digital, sustainable, and resilient. As tyre manufacturers adapt to new technological and regulatory landscapes, embracing digital transformation will be key to maintaining a competitive edge.

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