Participation at industry events is a regular component of most B2B marketing plans. Leveraging these events should also be included in any B2B public relations (PR) strategy. Industry events offer invaluable opportunities to showcase expertise, network with peers, and demonstrate innovation. A specialist logistics and automation PR agency will know how to attract editors at these events, producing media coverage through thought leadership and driving customer inquiries. With so many potential events to choose from BCM has made your life easier by profiling the top 5 logistics and automation events that we think you should consider attending.

1. MODEX

Location: Atlanta, Georgia

MODEX is one of the largest supply chain expos in North America, MODEX showcases the latest equipment and systems for manufacturing, distribution, and supply chain solutions. From robotics and automation to transportation and logistics software, this event offers insights into cutting-edge technologies shaping the future of logistics.

2. LogiMAT

Location: Stuttgart, Germany

LogiMAT is Europe’s leading intralogistics and process management trade fair. It offers a comprehensive overview of innovative solutions for optimising internal logistics processes, including warehouse management systems, automation technologies, and digitalisation strategies.

3. Win Eurasia

Location: Istanbul, Turkey

Win Eurasia is a comprehensive industrial automation and robotics exhibition in Turkey. It brings together leading manufacturers, suppliers, and professionals to explore the latest in robotics, automation, and the manufacturing industry.

4. Automate

Location: Chicago, Illinois

Automate is North America’s leading automation technology showcase. It features the latest in robotics, machine vision, motion control, and other automation technologies, providing insights into the future of automation across various industries.

5. CeMAT Asia

Location: Shanghai, China

CeMAT Asia is Asia’s leading trade fair for intralogistics and supply chain management. The show offers a glimpse into global and Asian innovations in logistics, material handling, and automation.

Attending these top logistics and automation events offers many opportunities, but maximising those opportunities takes planning, so clearly identify your key messages, target specific publications, and schedule interviews in advance. Remember, on-site interviews will be coordinated with the necessary subject matter experts and availability of the reference material. Building relationships with editors is an investment in future PR coverage.

So don’t miss out on the opportunities that events can provide to help elevate your business. Plan your attendance now and contact a specialist logistics and automation PR agency to maximise your impact!

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