As we face the growing threat of climate change, it becomes increasingly clear that sustainability is no longer optional – it’s essential. The world is witnessing a revolution in how energy is generated and consumed, and solar power is at the centre of this transformation. What was once a futuristic technology has now become one of the fastest-growing sources of clean energy globally, attracting attention from homeowners, Fortune 500 companies and even governments.

But this rapid adoption isn’t just a trend, it’s a signal of a fundamental change in the energy landscape. But what exactly is driving this solar boom, and why is everyone betting on the sun?

Plummeting Costs, Rising Appeal

Firstly, the cost of solar energy has plummeted over the past decade, making it more accessible than ever before. Between 2010 and 2023, the cost of solar photovoltaic (PV) modules dropped by more than 80%, thanks to advancements in technology, manufacturing processes, economies of scale, and increased competition within the industry.

Government Incentives and Policies

Policies and subsidies are being used by governments around the world to incentivise consumers to adhere to solar power. For example, in the UK people have access to the Energy Company Obligation 4 (ECO4) and LA Flex – which help households, access solar energy by providing financial support; Solar Together – which is a group-buying scheme that allows homeowners to purchase solar panels at a lower cost; Home Upgrade Scheme (HUG2) – which is aimed at improving energy efficiency by offering grants to households; Smart Export Guarantee (SEG) – which allows solar panel owners to earn money by selling excess energy back to the grid; and Zero Percent VAT – that reduces, in some regions, the VAT on solar panels to zero.

Job Creation and Economic Growth

The solar industry now employs millions of people worldwide, from manufacturing and installation to maintenance and research. As of recent estimates, the sector employs approximately 16,000 people across more than 2,000 small and medium-sized enterprises in the UK. With ambitious plans to increase solar capacity by 2030, the UK could see nearly 50,000 jobs in the solar industry. Moreover, this growth is projected to contribute around £17 billion in additional economic activity.

From rooftops in suburban neighbourhoods to solar farms in the desert, the world is betting on solar power for all the right reasons. It’s affordable, sustainable, and essential in the fight against climate change.  With costs plummeting, innovations skyrocketing, and global policies driving its adoption, solar power is becoming an essential component on the future of energy.

---

Click here to find out more about BCM’s New Energy and Renewables PR experience.

Related Posts