Blogging falls under the social media umbrella: we all know we should be doing it but not everyone knows how or why.
Blogging is important to all companies because it is an informal way of informing and interacting with your publics. The two-way and up-to-date nature of blogs makes them more engaging than other forms of communication and brings a human element to a company or brand. As blogging expert Debbie Weil says: ‘Companies don’t blog; individuals do’.
Blogging is an easy-to-use, low-cost tool and anyone can do it. So, whether you’re just getting started or king of the blogosphere, here are our top 10 tips for creating and maintaining a great corporate blog:
There are over 100 million blogs in existence, which is a lot of competition! The true key to success is to give people something they can’t get anywhere else, something that will keep readers coming back for more.