February 22, 2013

Pitching etiquette

Editors are the gatekeepers of editorial content. If you want something published then you need to make the case to them first. Successful pitches aren’t a […]
February 22, 2012

How has social media changed PR pitching?

Traditionally, pitching stories to journalists means picking up the phone or dropping them an email. This is all very well if you happen to be on […]