Media relations

September 28, 2012

The Importance of Groundwork for Events

We’ve just got back from a successful visit to Innotrans in Berlin. For those not in the know, InnoTrans – held every other year in September […]
September 21, 2012

Editorial calendars: the perks and pitfalls

Editorial calendars are documents created by a publication to show editorial content for the next year. Although often created to attract advertisers, they can be a good […]
April 25, 2012

Understanding Video in B2B PR

The public relations industry shares numerous characteristics with its parent profession journalism. Among them is an understandable obsession with the printed word – historically, a tool […]
May 6, 2011

Great spokespeople make all the difference

High quality and unique products and services do make a PR person’s life more straightforward. There is however something else that we in the PR business […]