B2B Social Media

September 25, 2018

The PR evolution

Our MD, Stephen Ballard, takes us on a walk down memory lane, discusses how PR developed and gives a few predictions for the future.   PR […]
January 31, 2014
Corporate Reputation Management & Your Shop Window

Corporate Reputation Management & Your Digital Shop Window

Corporate reputation management is a key form of communication for your business. A big part of this falls at your digital shop window – your website. […]
December 3, 2013

Striking the Balance: Online PR vs Traditional

  A recent study by Open Road has found that the number of opinion formers visiting Twitter for their daily news and information has jumped from 29 per […]
November 13, 2013
Optimise Media Coverage blog newspaper image

Optimise Media Coverage

Increasing brand recognition is a critical part of any business’ growth strategy. When budgets are tight, executives want solutions that provide them with a return on […]
October 3, 2013

The Power of E-mail

It is hard to believe that just over 50 years ago e-mail didn’t exist. Whether for business or personal use it has managed to ingratiate itself […]
August 29, 2013

B2B PR: Leveraging the new Linkedin Groups

  As part of on-going efforts to make them easier and simpler to use, Linkedin groups have been given a new streamlined look. If you aren’t already, […]
July 24, 2013

How much of this blog will YOU read?

How much do you read online? The first half of an article, a paragraph, or just the first line? According to a recent Chartbeat study, a […]
May 17, 2013

It’s a wrap: BCM celebrates LNG 17 success

BCM Public Relations was delighted to be a part of the 17th International Conference and Exhibition on Liquefied Natural Gas (LNG 17), the biggest global gas event […]
March 15, 2013

Traditional PR vs Social media

Social media is driving change in the way we consume news and information and has forced many public relations professionals to reevaluate how best to embrace […]
March 8, 2013

Generating Business Through B2B Social Media

It may be a great way of encouraging loyalty, building reputation and increasing market visibility but for many marketing managers, or at least the board of […]
February 14, 2013

Getting your content strategy right with analytics

Measuring the efficacy of PR campaigns can be a challenge, with PR measurement options ranging from simple and cost effective Advertising Value Equivalency (AVE), to tone […]
December 19, 2012

Encouraging social media interaction at events

Last time we delved into promoting your event through social media. In this post, we’ll be looking at how you can use social media during your […]
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