Corporate reputation management is a key form of communication for your business. A big part of this falls at your digital shop window – your website. […]
Brand is usually a word reserved for business-to-consumer PR, but business-to-business public relations agencies are beginning to acknowledge that businesses have the potential to be treated […]
A recent study by Open Road has found that the number of opinion formers visiting Twitter for their daily news and information has jumped from 29 per […]
The key to press conference success lies with keeping both the journalists and the speakers happy. It is your job to balance everyone’s needs to ensure […]
In the last bcm blog, we discussed the ways that you can stand-out when blogging as an individual in the online business-sphere. Following on from that, […]
ZDnet’s resident blogger Tom Foremski recently published a series of blogs asserting that Google’s recent updates to their webmaster rules could mean the end for PR as […]
Running an event can be challenging and time consuming, but if you get it right it can provide many benefits for your business, whether it’s expanding […]
The pressure for coverage is constant for all PR professionals. Whilst sending out regular press releases can help keep your client’s name and work fresh in […]
