B2B PR

June 3, 2014

The brain ache of events and speaking opportunities

With the number of B2B events increasing at an exponential rate it is difficult to keep track of those key events that can be leveraged for […]
January 31, 2014
Corporate Reputation Management & Your Shop Window

Corporate Reputation Management & Your Digital Shop Window

Corporate reputation management is a key form of communication for your business. A big part of this falls at your digital shop window – your website. […]
January 9, 2014

B2B PR, Bland to Bland turn Brand to Brand?

Brand is usually a word reserved for business-to-consumer PR, but business-to-business public relations agencies are beginning to acknowledge that businesses have the potential to be treated […]
December 3, 2013

Striking the Balance: Online PR vs Traditional

  A recent study by Open Road has found that the number of opinion formers visiting Twitter for their daily news and information has jumped from 29 per […]
November 6, 2013

The press conference balancing act

The key to press conference success lies with keeping both the journalists and the speakers happy. It is your job to balance everyone’s needs to ensure […]
October 30, 2013

Business Blogging: What ‘voice’ should you use?

In the last bcm blog, we discussed the ways that you can stand-out when blogging as an individual in the online business-sphere. Following on from that, […]
August 29, 2013

B2B PR: Leveraging the new Linkedin Groups

  As part of on-going efforts to make them easier and simpler to use, Linkedin groups have been given a new streamlined look. If you aren’t already, […]
August 21, 2013

PR is dead, long live PR!

ZDnet’s resident blogger Tom Foremski recently published a series of blogs asserting that Google’s recent updates to their webmaster rules could mean the end for PR as […]
July 24, 2013

How much of this blog will YOU read?

How much do you read online? The first half of an article, a paragraph, or just the first line? According to a recent Chartbeat study, a […]
June 17, 2013

The 5 Ps of event planning

Running an event can be challenging and time consuming, but if you get it right it can provide many benefits for your business, whether it’s expanding […]
May 30, 2013

The importance of ‘FaceTime’ with journalists

The pressure for coverage is constant for all PR professionals. Whilst sending out regular press releases can help keep your client’s name and work fresh in […]
March 28, 2013

Why buying followers is bad for business

Social media has undergone a boom over the last decade. The average person now spends up to 20 per cent of their PC time, and 30 […]
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