Search Engine Optimisation (SEO) is the practice of optimising content and HTML code to improve website traffic. If you have ever attempted SEO as a beginner, you will probably agree it can be very daunting – installing plugins, page loading speed, internal linking and the list goes on.

Doing SEO is tough, simply because Google is continuously changing the algorithms that rank websites. It’s like ‘nailing jelly to the wall’, just when you think you understand the rules they change. So, consequently, as consumers we take the easy way out and pay for a Google ad so that our product or service is hopefully seen by our prospective customer, (providing we have allocated enough budget, of course).

The reality is that even with a basic understanding of SEO you can improve the visibility of your website by following a few simple rules. But first, let’s explain the value of SEO, especially to businesses trying to understand user experience and behaviours.

Why is SEO important?

It helps businesses understand the source of traffic, including what country, what device and what platform the audience is accessing via. For example, you will be able to see whether the audience has clicked through social media, e-mail marketing, paid services or influencer outreach. It also gives insight into how many unique visitors they are receiving per month to track the site’s organic growth.

Best Practices

Every blog post and piece of content that you publish should be optimised around one keyword. So, in true collaborative business community spirit, please find our infographic below titled “On-page SEO Best Practices” to demonstrate. In this example, you will see our keyword is “tomatoes”. By using one clearly defined keyword it helps Google and other search engines identify what the content is about and improves the searchability of a page. Once you have your keyword it’s important to make sure this appears in titles, tags, descriptions, and images if appropriate.

The goal of any experienced SEO is to establish a strong website foundation with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. If you try to use too many keywords search engines get confused and can result in your pages content ranking lower.

Learn more

We hope you find this blog post and infographic helpful. Watch out for more posts covering SEO Best Practice, Keyword Placement and Linking & Entities here. Of course, if you are looking for a shortcut, please feel free to call BCM Public Relations on +44 203 409 5090.

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