Post Covid, an increasing number of businesses have improved their productivity by using industrial automation to help them increase production capacity and, sad to say, reduce staff numbers. It’s a fact that machines don’t catch Covid and can work a 24/7 shift. So industrial automation suppliers are using public relations to improve visibility and get their name out there. The market is highly competitive now, which means that any business looking to get into the industry must focus on new product development and find ways to differentiate themselves to secure their place as industry leaders and influencers. The use of public relations helps industrial automation suppliers stand out from the crowd by placing relevant content in media.
How Covid is driving increased manufacturing automation
Because Covid forced the adoption of new automation manufacturing solutions, many industrial businesses are now enjoying increased production output. Businesses have reduced costs, decreased lead times, and made production more efficient. If you look at the market right now, automation is one of the fastest growing trends, with small manufacturers to huge conglomerates making significant investments. You might even say that they are future-proofing their businesses!
Companies can improve productivity with automation.
This is not rocket science, as every manufacturer knows that business growth is tied to productivity, but there is a gap between knowing something and doing it. Industrial automation has been around for decades, and it’s no surprise that it has continued to advance over time. By automating mundane tasks, industrial automation technologies free up employees’ time, so they can focus on growing their bottom line. However, many businesses find that even though they know they should invest in automation technologies, there isn’t a clear picture of how these technologies will fit into their operation. Some studies show that as many as 80% of businesses have implemented automation in some capacity, with 57% of those surveyed planning to implement even more automation in the next five years.
Why PR is important for those businesses in the industrial automation space
PR can be used to educate manufacturing businesses, explaining how automation can positively impact their bottom line. But to state the obvious, if manufacturers do not know who the critical automation suppliers are and the benefit their automation solution can provide, it can be challenging to choose the right supplier to help them on their automation journey. That is why brand awareness is so important. By developing a solid PR strategy early on, industrial automation suppliers can get their name out there—and acquire new customers globally.
Does this sound like something your business could benefit from? Get in touch!