Energy Transition in Focus: Media Influence and Leadership Ahead of Gastech 2024
As the energy industry shifts toward sustainability and multi-source solutions, media presence has emerged as a strong indicator of leadership in the energy transition. With global attention focused on the shift from traditional energy sources to more sustainable and cleaner alternatives, companies competing for visibility must position themselves strategically in media conversations. The Gastech 2024 edition of the BCM Media Share of Voice Report highlights the companies driving the dialogue in the energy transition and the gaps that remain for others in the sector.
Spotlight on Industry Leaders
The BCM Media Share of Voice Report reveals that just ten companies control over half of the media spotlight in the energy space, while many others struggle to secure visibility. Oil & Gas companies continue to lead in media attention, with sectors like LNG and syngas gaining traction.
Chevron, BP, TotalEnergies, ExxonMobil, and Aramco’s presence in the top five underscores the Oil and gas sector’s dominance on global energy policies and reflects its ability to shape the industry’s future.
In contrast, others must act quickly to remain part of the conversation. Nearly half of the exhibitors at Gastech 2024 remain absent from media coverage, missing an opportunity to influence these vital conversations.
The Rise of LNG
The rise of LNG signals a growing focus on the sector. Companies like Freeport LNG and Cheniere Energy are gaining attention, reflecting a shift in media conversations toward cleaner energy solutions and security of supply.
Regional Leadership in the Media
Geographically, the report highlights that U.S. companies are leading the media conversation with 37% of coverage, reflecting the nation’s central role in the global energy markets. European companies, such as BP and TotalEnergies, also maintain a strong media presence, with 35% of coverage reinforcing Europe’s commitment to the energy transition and sustainability.
Preparing for Gastech 2024
With Gastech 2024 set to host critical discussions on energy transition, companies must ensure they are more than participants at the global forum, having a say in the narrative that will influence future decisions.
Want to know who is driving the conversation at Gastech 2024?
Access the BCM Media Share of Voice Gastech 2024 Report