With the ever expanding plethora of communication channels, both electronic and print, public relations in the energy and manufacturing sector should be changing for the better.
Now it’s easier than ever to communicate with journalists and energy or manufacturing publications, or is it? Journalists are now spammed with unsolicited and often irrelevant messages from all manner of businesses and organizations. The poor journalist can be easily overwhelmed missing key news stories as emails are consigned to the bin.
Fortunately, there are some simple rules which if followed will increase the chances of getting your news read by your targeted journalist in the energy or manufacturing market.
This is what BCM Public Relations suggests: