Insights

September 3, 2013

Turn your company newsletter from drab to fab!

With an abundance of social media platforms and other media channels freely available the company newsletter certainly has a lot of competition. Whilst social media channels […]
August 29, 2013

B2B PR: Leveraging the new Linkedin Groups

  As part of on-going efforts to make them easier and simpler to use, Linkedin groups have been given a new streamlined look. If you aren’t already, […]
August 21, 2013

PR is dead, long live PR!

ZDnet’s resident blogger Tom Foremski recently published a series of blogs asserting that Google’s recent updates to their webmaster rules could mean the end for PR as […]
August 12, 2013

“Content is King” but where is he hiding?

  Maintaining a steady flow of interesting content that will gain consistent coverage is one of the toughest aspects of public relations. If you are already […]
August 6, 2013

Identifying your target media.

When laying the groundwork for a highly effective public relations campaign, correctly identifying your target media and determining the strategy you are going to implement are […]
July 30, 2013

Event PR – Getting the right journalists to attend

As discussed in my previous bcm blog ‘The 5 Ps of event planning’ a well-run event can produce positive outcomes for your business. Attracting key journalists can […]
July 24, 2013

How much of this blog will YOU read?

How much do you read online? The first half of an article, a paragraph, or just the first line? According to a recent Chartbeat study, a […]
July 17, 2013

bcm 10k Run in the Sun for MS Trust

Jeremy Vickerman documents bcm’s journey from couch potatoes to keen athletes… January, the office arrives back after Christmas holidays, gluttony has taken its toll and new […]
June 17, 2013

The 5 Ps of event planning

Running an event can be challenging and time consuming, but if you get it right it can provide many benefits for your business, whether it’s expanding […]
May 30, 2013

The importance of ‘FaceTime’ with journalists

The pressure for coverage is constant for all PR professionals. Whilst sending out regular press releases can help keep your client’s name and work fresh in […]
May 17, 2013

It’s a wrap: BCM celebrates LNG 17 success

BCM Public Relations was delighted to be a part of the 17th International Conference and Exhibition on Liquefied Natural Gas (LNG 17), the biggest global gas event […]
May 3, 2013

Could your company cope in a crisis?

The ‘Could you cope in a crisis’ quiz in the latest issue of PR week highlighted some right and very wrong responses for crisis communications. But […]
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