Insights

January 9, 2014

B2B PR, Bland to Bland turn Brand to Brand?

Brand is usually a word reserved for business-to-consumer PR, but business-to-business public relations agencies are beginning to acknowledge that businesses have the potential to be treated […]
December 13, 2013

The De-Westernisation of Twitter

The top five countries with the highest percentage of active Twitter users are all non-English speaking. Saudi Arabia and Indonesia, where most users access the Internet […]
December 3, 2013

Striking the Balance: Online PR vs Traditional

  A recent study by Open Road has found that the number of opinion formers visiting Twitter for their daily news and information has jumped from 29 per […]
November 21, 2013

Sustaining a good working relationship with a journalist

Good relationships with the media are vital to successful PR projects. If a journalist takes notice when they get an email from you – you are […]
November 13, 2013
Optimise Media Coverage blog newspaper image

Optimise Media Coverage

Increasing brand recognition is a critical part of any business’ growth strategy. When budgets are tight, executives want solutions that provide them with a return on […]
November 6, 2013

The press conference balancing act

The key to press conference success lies with keeping both the journalists and the speakers happy. It is your job to balance everyone’s needs to ensure […]
October 30, 2013

Business Blogging: What ‘voice’ should you use?

In the last bcm blog, we discussed the ways that you can stand-out when blogging as an individual in the online business-sphere. Following on from that, […]
October 8, 2013

Blogging as a Business Person

Humanising your brand by blogging as an individual rather than under the auspices of your company can be risky business. Communicating your brand’s message whilst also […]
October 3, 2013

The Power of E-mail

It is hard to believe that just over 50 years ago e-mail didn’t exist. Whether for business or personal use it has managed to ingratiate itself […]
September 24, 2013

The Third Gulf Intelligence Energy Markets Forum 2013 attended by bcm MD

Stephen Ballard, the Managing Director and Founder of bcm public relations ltd, is attending the Third Gulf Intelligence Energy Markets Forum 2013 at the Armani Hotel in […]
September 23, 2013

The Pros and Cons of the Scheduled Tweet

Scheduled tweets are a topic of hot debate within the social media community. Apps such as Bufferapp, Tweetdeck and Hootsuite allow you to set up tweets […]
September 11, 2013

Measuring PR, is AVE out of date?

  Advertising Equivalency (AVE), a measurement tool calculating the amount that editorial coverage would have cost had it been placed as advertising, has been challenged on […]
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