PR guides

September 19, 2019

The modern PR landscape is changing because of social media

Over the last few years, social media as a PR channel, no matter what your business. Social media has changed the way people communicate, engage with and share information, all at the ease of tapping a few buttons. Not surprisingly, social media has become one of the fastest growing industries in the world, with global users numbering billions.
September 12, 2019
PR Mother knows best

PR – Mother knows best

This morning I received a letter from my 91-year-old mother, thanking me for helping her at the weekend. The letter was beautifully written and properly constructed.
May 13, 2019

Lazy Press Release distribution

So, you have carefully crafted the new press release ensuring that the headline will really grab the attention of your targeted journalists. The body copy details […]
January 31, 2019
Consistent style

Consistency checklist

Consistency checklist guide It is important that a consistent style is used when producing materials for external audiences in both the language used and the typographic […]
November 23, 2018

Energy PR is on the map!

Hooray. Hallelujah. Happy Holidays. At last PR in the Energy sector is on the map! No longer the poor relation of the public relations profession, no […]
November 8, 2018

Does a Stress-Free PR Office Really Exist?

(The answer is no…here’s why and how to reduce anxiety at work) In light of the National Stress Awareness Day (November 7th), we wanted to take […]
September 25, 2018

The PR evolution

Our MD, Stephen Ballard, takes us on a walk down memory lane, discusses how PR developed and gives a few predictions for the future.   PR […]
August 15, 2018
Modern Slavery

Modern Slavery And How PR Can Help

Have you ever thought of life without access to decent work conditions, freedom of movement or education? 40.3 million people around the world live under inhumane […]
July 11, 2017

PR Apprenticeships. Hit or Miss?

11/07/2017, The end of my apprenticeship: Since the PRCA Apprenticeship scheme launched 6 years ago, over 240 non-university-goers have kick started their career in PR. I, […]
July 5, 2017

BCM head to Africa

I have trained people in Aberdeen, Stavanger, Stuttgart, Almaty and Houston. But this week I pack my bags for Maputo, Mozambique to run a training session […]
May 9, 2017

Quirks at Work – Mental Health Awareness Week 2017

Anyone who reads any news source will have noticed the recent popularity in the topic of mental health. Mental health has always been a ‘thing’, however, […]
February 24, 2017

Tis’ Definitely No Longer The Season For Social Media Tradition

Why Social Media Should be Integrated into Your PR Plan. Traditions are beliefs passed down from generation to generation, they’re nostalgic and warming… Unfortunately, some traditions […]