One of bcm’s most newly-established clients, the 17th International Conference & Exhibition on Liquefied Natural Gas (LNG 17), has just launched an interactive YouTube channel highlighting all the need-to-know information about the biggest global gas event of 2013.
Over the past few months we’ve been working closely with the LNG 17 organisers to develop the channel, which hosts a series of short videos covering the highlights of the LNG 17 program, why you should attend, the networking events that will be taking place and how you can get involved.
The channel features some of the official LNG 17 spokespeople, Jay Copan, the Executive Director of LNG 17, and Pat Roberts, the moderator for the LNG 17 Global Strategy Forum. In addition, make sure you keep your eyes peeled for guest appearances from bcm’s Managing Director, Stephen Ballard, and Account Executive Kelly Simons!
The novel interactive nature of these videos allows the viewer to navigate seamlessly between videos and register, follow the run up to the conference on the main social media channels and get in touch at the click of a button.
LNG 17 is set to be an event unparalleled within in its field and will take place in Houston, Texas from April 16-19th. The bcm team has pulled out all the stops to provide LNG 17 with this interactive YouTube channel as part of a comprehensive public relations strategy encompassing a variety of social media platforms, as well as key online and print outlets around the world.
bcm was selected to work on LNG 17 following its successful PR campaign around the most recent World Gas Conference, which took place in Kuala Lumpur in May last year. The bcm team also worked on Gastech 2011 which took place in Amsterdam.
To keep up to date with all the latest LNG 17 developments, subscribe to the exclusive YouTube channel here.