Public relations in the trade media can establish a company as a thought and innovation leader, drive sales, and influence the industry’s future.

The latest BCM Media Share of Voice Report, Engineering and Manufacturing edition, offers insights into the media visibility of the leading companies in areas such as heat transfer, separation, and fluid handling. According to estimates, the global heat exchangers market will reach USD 29.0 billion by 2028, making media visibility a crucial success factor to drive demand, spark innovation, and create a roadmap for future growth.

The report reveals that Alfa Laval dominates the market with the most media mentions in the last 12 months. The company significantly outperforms its competition by securing over 42 percent of the media share of voice. Consistent communications, multiple announcements, and executive thought leadership initiatives have helped Alfa Laval take a significant lead.

Danfoss, a distinct second with over 16 percent of media coverage in the last year, prioritised communicating regional expansion and aspirations within the defined media landscape to narrow the gap in media visibility.

SPX Flow Inc captured 8 percent of the media’s attention, securing the third spot.

Companies that effectively leverage public relations can enhance visibility and maintain a competitive edge.

Here are key reasons why PR is essential for raising brand equity in the heat exchangers market:

Building Trust and Reputation

– Thought Leadership: Companies like Alfa Laval have shown that consistent communication on important industry conversations can significantly enhance brand trust and reputation.

– Investor Confidence: A strong media presence can attract potential investors by showcasing the company’s innovation, stability, and market position.

Driving Innovation and Growth

– Market Awareness: Effective PR strategies ensure stakeholders know about the company’s innovations and developments, driving market interest and adoption.

– Talent Attraction: High media visibility can attract top talent, fostering a culture of innovation and excellence.

Enhancing Competitive Edge

– Brand Differentiation: In a competitive market, strong PR can differentiate a company from its competitors by highlighting unique value propositions and successes.

– Customer Engagement: Enhancing brand recall and establishing editorial validation for the company or product helps engage and retain customers.

The insights from the BCM Media Share of Voice Report underscore the critical role of strategic public relations in the heat exchangers market. As the market continues to expand, investing in robust PR strategies will be crucial in leading the industry narrative and shaping its future.

Click here to view the full report and learn more about the media visibility of top companies in the heat exchangers market.

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