Reflections on ADIPEC 2025: Energy, Intelligence, and Impact

November 13, 2025

Last week, 239,709 attendees arrived in Abu Dhabi for ADIPEC 2025, the world’s largest gathering of energy leaders, innovators, and policymakers. Tuesday alone saw a record-breaking 70,000 visitors, underscoring the industry’s momentum and appetite for collaboration.

Pragmatism meets progress

This year’s theme – Energy. Intelligence. Impact. –  captured a clear message: the energy transition demands realism, investment, and integration. Sessions called for policy pragmatism, capital mobilisation, and infrastructure development to drive sustainable global growth.

Artificial intelligence and digitalisation dominated discussions. Exhibitors showcased predictive analytics, automation, and integrated control systems, proof that intelligence now powers resilience. And a couple in particular stood out.

Johnson Matthey: fuelling a new industrial frontier

Speaking to journalists during ADIPEC, Maurits van Tol, CEO of Catalyst Technologies at Johnson Matthey, framed sustainable aviation fuel (SAF) as ‘the new battleground for energy security and industrial dominance.’ He explained how the One Big Beautiful Bill Act (OBBBA) in the US has transformed SAF from a climate initiative into a strategic industrial asset, locking in tax credits and long-term certainty for investors.

His message was simple: policy certainty and industrial strategy now matter as much as innovation. ‘Whether it’s the carrot in the US or the stick in Europe, our technology works. That’s why Johnson Matthey is bankable globally,’ he said.

Rockwell Automation: data-driven operations for sustainable energy

At the heart of the exhibition, Rockwell Automation framed its message around three outcome pillars: operational excellence, cyber-secure operations, and sustainability at scale; signalling how automation and digitalisation are moving from concept to real-world deployment. 

In short, at ADIPEC 2025, Rockwell didn’t just talk about digitalisation or sustainability in isolation, they demonstrated how integrated process, power, cybersecurity and analytics can deliver operational and environmental impact across the energy value chain.

Looking ahead

ADIPEC 2025 confirmed that the future of energy lies in integration: of people, policy, technology, and capital. It was a week that blended ambition with action, showing an industry not just discussing change, but delivering it.

Until next year!


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