Semiconductor Diplomacy Takes Centre Stage: Media Power and Industry Influence Ahead of Semicon Europa 2024
As the semiconductor industry races ahead in technology and innovation, media visibility is emerging as a critical benchmark of influence and leadership. As Semicon Europa 2024 prepares to feature breakthroughs in AI, 5G, and quantum computing, companies are not only presenting new innovations but also competing for a stronger voice in the public sphere.
The BCM Media Share of Voice Report for Semicon Europa 2024 reveals which companies are leading media conversations and highlights important trends shaping the semiconductor sector.
Leading Companies in Media Influence
The BCM Media Share of Voice Report reveals that a small group of companies commands a substantial share of media attention. Ten companies alone capture over 62% of the media spotlight, underscoring their strategic positioning and influence within the semiconductor industry. ASML, with its leadership in semiconductor manufacturing and its involvement in geopolitical tensions between the U.S. and China, exemplifies what some are calling “semiconductor diplomacy.”By controlling access to critical lithography technology, ASML stands at the intersection of industry and international policy, illustrating how deeply intertwined geopolitical dynamics are with the semiconductor supply chain.
On the other hand, nearly 57% of exhibitors have little to no media presence, missing out on the opportunity to shape industry perceptions and contribute to the broader conversation on semiconductors.
Automation and IoT continue to rise
Automation and IoT integration have emerged as major themes, with companies such as Fraunhofer IZM and Fraunhofer IPMS making strides in media attention. These companies’ emphasis on microsystem technology and semiconductor process control aligns with Europe’s goal of greater self-reliance, driven by the European Chips Act. Their growing media visibility underscores the strategic importance of IoT-enabled solutions and advanced automation in the global market.
Growth of AI in Manufacturing
Artificial intelligence continues to make an impact on manufacturing, with companies like Axelera AI leading developments in AI hardware. Although their media share is currently smaller, firms like Axelera AI, KEYENCE, and KUKA Roboter are bringing AI and robotics into the manufacturing process, signaling a shift toward more integrated, intelligent production methods.
Key Geographic Players in the Media Spotlight
The report also emphasizes regional dominance in media coverage, with U.S. companies capturing 36.7% and German firms holding 30.9%. This regional media strength reflects both technological leadership and the broader influence of these areas in shaping industry policies. As media presence often mirrors strategic influence, the U.S. and Germany continue to stand out in global semiconductor discussions.
Looking Ahead to Semicon Europa 2024
With Semicon Europa 2024 set to host significant discussions, companies have the chance to go beyond presenting products and become active voices in the evolving landscape of technology and policy. Enhancing their media strategies could help them gain influence, drive collaboration, and engage more deeply in shaping the future of the industry.
Curious about the voices driving the conversation in the semiconductor world?
Explore the BCM Media Share of Voice Semicon Europa 2024 Report to gain insights into the companies setting the stage for technological evolution and geopolitical influence.
Access the BCM Media Share of Voice Gastech 2024 Report
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