Blockades don't stay at sea.
interpack 2026 kicks off today, bringing the global packaging and processing industry together for a week of innovation, collaboration, and debate aro...
If we think about the last time a manufacturer made headlines, it was likely because something went wrong and not because something worked exactly as ...
In the 2026 B2B ecosystem, a single misaligned technical narrative can erode 40% of a firm's perceived market value before a sales representative even...
Hannover Messe returns this week as the global stage for industrial transformation, and this year’s themes make one thing clear: the conversation has ...
Manufacturing has always operated against a backdrop of uncertainty, but recent developments suggest that even as output stabilises in parts of the ma...
Yesterday I went to see Rosalía in Lisbon.
The hydrogen market is moving fast, and so is the competition for visibility. If you’re attending this year’s World Hydrogen Summit in Rotterdam, now ...
A significant share of the world’s oil flows through a single chokepoint. Global LNG markets are operating with limited spare capacity. And in recent ...
The hydrogen market is booming, but are you getting the media attention you deserve? At this year’s World Hydrogen Summit in Rotterdam, BCM, the speci...
Last week I attended StocExpo 2026 in Rotterdam – and what a fantastic couple of days it was.
The current tensions between Iran and the United States have caused understandable concern across the world. News updates arrive almost minute by minu...
In the energy and sustainability sector, risk is not confined to operations or regulation. It also sits in how decisions are explained, understood, an...
The 2026 adaptation of Wuthering Heights has just been released, and it has quickly become a case study in modern communications.
How do you scale innovation when there is not enough talent to power it?
When artificial intelligence makes mistakes with absolute certainty, manufacturers face a communication challenge that extends beyond the technology i...
Your prospects are researching like never before, but you'd never know it from your analytics.
The past few days on the ground at India Energy Week have been busy, energising, and genuinely encouraging. Supporting Johnson Matthey at an event of ...
As India Energy Week (IEW) approaches, its significance extends well beyond the exhibition floor or conference programme. What was once seen primarily...
The start of a new year often feels like a natural moment for reflection. Even without setting formal resolutions, there is something about looking ah...
2025 reminded us that PR isn’t just a nice add-on to the business, it’s essential to how companies maintain trust when the ground keeps moving. It’s b...
Is there anything more confusing than discovering that the rules you follow in one market may not apply in another? Manufacturers in Europe are now fa...
Last week at Automation Fair 2025, hosted by Rockwell Automation, one theme was impossible to miss: the future of manufacturing isn’t approaching, it’...
Last week, 239,709 attendees arrived in Abu Dhabi for ADIPEC 2025, the world’s largest gathering of energy leaders, innovators, and policymakers. Tues...
A record year, and a turning point
I recently came across an article by Graphitethat really got me thinking. It said that as of late 2024, more articles on the web are written by AI tha...
If not this, then what? If Taiwan’s semiconductor dominance falters, the future of automation could face serious turbulence. Over the past decade, the...
This week is Hydrogen Week, a time when governments, researchers, and industry leaders around the world highlight the progress being made in clean hyd...
This week, industry leaders are gathering at CS4CA to discuss cybersecurity for critical assets. While the conversation often focuses on IT networks, ...
Gastech 2025 was earlier this month, with more than 50,000 attendees and 1,000 exhibitors, the event was a true showcase of the global energy sector. ...
When policy shifts make headlines, such as the recent U.S. decision to reverse its stance on AI chip exports to China, the effects are felt almost imm...
As Gastech draws to a close in Milan this year, speakers have focused heavily on LNG whilst also addressing sustainability, with considerable discussi...
As the electricity grid worldwide faces mounting pressures from extreme weather, distributed renewables, electric vehicle adoption, and growing energy...
The Last Stretch of a Global Negotiation
The past few weeks have brought a flurry of news from the global hydrogen sector, and while the headlines are all about gigawatts, electrolyser costs,...
AI is having a bit of a moment; we’ve hit an era where bots are the frontmen of brand communication. Chatbots, templated emails, auto-replies, generat...
Gastech 2025: Where the Global Energy Transition Takes Centre Stage
In today’s climate, unpredictability is the only sure thing. Just as manufacturers began to recover from the supply chain shocks of the pandemic, they...
There are a lot of companies developing AI programs or agents, as they now seem to be called, I’ve noticed a recurring theme: innovation that never qu...
The conversations emerging from The AI Summit Series, part of London Tech Week, signal a maturing phase in the AI journey. While past editions often s...
The AIEN International Energy Summit is always a highlight, and this year we visited the stunning city of Istanbul. We had brilliant speakers, tough q...
At BCM Public Relations, we’re passionate about amplifying the voices of companies pushing boundaries and shaping a more sustainable future. That’s wh...
South Africa is looking into a long-term LNG deal with the United States. It’s a bold pivot, coming at a time when global politics are more unpredicta...
Last week, BCM PR Consultant, Karen Large, had the privilege of attending the World Hydrogen Summit (WHS) 2025 in Rotterdam alongside our clients John...
At the end of April, large parts of Spain, Portugal, and southern France went dark. A sudden grid collapse, still under investigation, triggered black...
If climate change had a gender, would it drive a diesel SUV and order a steak? Or would it take the train and pack a salad?
Europe is great at setting ambitious recycling goals—but turning dreams into reality can be challenging. A recent report by Plastics Recyclers Europe ...
I'll admit, AI has changed the content landscape. Tools like ChatGPT, GrammarlyGO, and Jasper are now fixtures on marketing and PR desks everywhere, c...
Portugal has quietly become one of Europe’s most successful case studies in renewable energy deployment. In the first quarter of 2025, the country met...
Geopolitical shifts are shaking up manufacturing, and it's worth paying attention. Companies that once relied heavily on China are rethinking their su...
Let’s be honest—trying to get a full picture of everything going on at Hannover Messe in just a day or two is almost impossible. It’s absolutely massi...
The passing of Australia’s Hydrogen Production Tax Incentive (HPTI) marks a pivotal moment for the green hydrogen industry. With a $2 per kilogram tax...
The 20th edition of StocExpo, the world’s leading tank storage and energy infrastructure event was held last week in Rotterdam. It brings together ind...
Cybercrime in Africa, particularly in South Africa, is becoming a serious issue for businesses. Phishing attacks remain the most common cyber threat, ...
The automotive industry is at a pivotal moment. As sustainability, digital transformation, and regulatory compliance become top priorities, industry l...
The oil and gas industry is undergoing a rapid transformation, with new technologies emerging to enhance efficiency, reduce environmental impact, and ...
Grid-level energy storage could be a game-changer for renewables, but the industry is in chaos. Supply chain nightmares, regulatory red tape, and depe...
Everywhere, the same fear echoes: “Robots are taking our jobs.” It’s a concern I completely understand. As someone who works in PR closely with the au...
In the ever-evolving landscape of B2B marketing, social media platforms are no longer mere tools for connection—they’ve become critical arenas for inf...
Hydrogen provides a versatile and promising solution for stabilising the U.S. grid and advancing the clean energy transition. BCM's Roberto Chiarotti ...
Elections are crucial moments that redefine economic landscapes. For the manufacturing sector, election outcomes serve as the compass guiding trade po...
In today’s fast-evolving industrial landscape, staying ahead requires more than just innovation—it demands collaboration, vision, and a commitment to ...
As the energy industry stands at a pivotal crossroads, the transition to a sustainable future demands more than just innovation – it requires deep and...
It’s ironic that the UK, the birthplace of the Industrial Revolution, now finds itself trailing behind in the global adoption of robotics. What happen...
As the semiconductor industry races ahead in technology and innovation, media visibility is emerging as a critical benchmark of influence and leadersh...
As Saudi Arabia’s Vision 2030 unfolds, NEOM's flagship project, The Line, stands at the forefront of innovative urban development. Most recently, the ...
As the global emphasis on diversity, equity, and inclusion (DEI) grows, industries are stepping up their efforts to integrate these values into their ...
As COP29 approaches, the spotlight is on the presidency’s action agenda, and one crucial topic is notably absent: a commitment to phasing out fossil f...
Green hydrogen, generated by splitting water into hydrogen and oxygen using renewable energy with no carbon emissions, offers a low-carbon alternative...
As the energy industry shifts toward sustainability and multi-source solutions, media presence has emerged as a strong indicator of leadership in the ...
Chocolate is more than just a treat; it's a $130 billion-dollar industry driven by over 4,000 years of innovation, passion and an increasing reliance ...
As the American manufacturing sector grapples with significant talent shortages, automation companies have emerged as pivotal players in addressing th...
As we face the growing threat of climate change, it becomes increasingly clear that sustainability is no longer optional – it’s essential. The world i...
Artificial Intelligence (AI) has become a transformative force across various industries, offering capabilities ranging from complex data analysis to ...
The Paris 2024 Olympics have begun, and the world is watching not just the athletes but also the innovative strides in sustainability. The games are s...
Artificial Intelligence (AI) is every bit as thrilling as people say and absolutely lives up to the hype. It has transformed every industry and public...
As the US presidential election approaches, the economic strategies of the candidates are under intense scrutiny. The outcome will significantly influ...
A recent Deloitte study found that a whopping 86% of manufacturing executives believe smart factory solutions will be the main game-changers for compe...
PR in the age of AI is quite a topic to wrap your head around. With AI advancing in leaps and bounds, the question naturally arises: can AI handle you...
You know, everything about the world has changed thanks to technology, from our daily routines to the complexities of contemporary manufacturing. Trad...
Public relations in the trade media can establish a company as a thought and innovation leader, drive sales, and influence the industry's future.
Participation at industry events is a regular component of most B2B marketing plans. Leveraging these events should also be included in any B2B public...
BCM Public Relations has reviewed this week's most read hydrogen stories and compiled them into one convenient post. Click on the links to stay inform...
Here is a subject you need to be thinking about—PR in manufacturing. You know, back in the day, PR was mostly for companies dealing directly with cons...
The world’s largest hydrogen event, World Hydrogen Summit, saw participants from 130 countries and 500+ exhibitors. The global platform to discuss pro...
AI advancements are taking the market by storm, and the need for clear and comprehensive regulatory frameworks has become increasingly urgent. In Apri...
Global awareness of environmental responsibility has grown exponentially, with consumers and investors demanding transparency and action from brands. ...
In the modern warehouse where efficiency reigns supreme, a silent transformation is taking place to address the operational efficiency fears once and ...
If you're an executive in a hydrogen generation company, this blog is just for you.
In the fast-changing world of hydrogen energy, companies must maintain visibility to lead the way in the energy transition. To help guide you through ...
Public Relations in the B2B world is crowded and chaotic and frankly a little… dull. It’s like everyone is wearing the same black suit, repeating the ...
It’s what you have all been waiting for, the rumours are true BCM has launched the first in a series of Media Share of Voice Reports. This comprehens...
According to the Institute for Supply Management (ISM), U.S. manufacturing continued to shrink in December. Although the manufacturing PMI increased t...
The relentless integration of AI in 2023 has brought into focus the potential impacts to the reputation of a business. The speed and scale of evolving...
The manufacturing landscape is rapidly evolving as a stream of new innovations continually emerges. This transformation is propelling the industry int...
Over 97,000 delegates. More than 2500 fossil fuel lobbyists. Bright lights and Dubai skies.
The U.S. offshore wind industry, once seen as a beacon of growth in the renewable energy sector, is facing a turbulent period, with BP's renewables bo...
The UK Prime Minister, Rishi Sunak, has announced a postponement of the ban on new petrol and diesel cars by five years. This decision has sparked a d...
As October rolls around, it's not just the falling leaves and cooler weather that capture our attention. It's also Cybersecurity Awareness Month. In a...
As the world grapples with a menacing energy crisis and the pressing need to combat climate change, hydrogen emerges as a beacon of hope, particularly...
According to McKinsey Global Industrial Robotics Survey, new robotics advancements will account for 25 percent of capital spending over the next five ...
In the age of technological advancement, Artificial Intelligence (AI) has emerged as a catalyst for transformative change, particularly in the industr...
Like most in the PR space, it was hard to ignore the developments of generative AI, especially ChatGPT. A promise to augment efficiencies, enabling ti...
The relationship between a company and its Public Relations agency is of trust, and the latter is legally obliged to protect the information shared by...
It is lunchtime on Monday 28th November in London, at the WECA (World Energy Capital Assembly) and already four speakers have stated that the oil and ...
Last week I had a meeting with the company that manages our SEO. As always, we look at the trending search terms with a view to tweaking our website c...
Eternal rest grant unto her o Lord
Over the weekend I had an interesting discussion with some friends about how English grammar was taught 50 years ago. Back in the day much was taught ...
The plastic waste crisis is one of the prevalent global concerns due to its effect on the environment. In order to address the issue, we must identify...
Plants, pets and friends - here for you during your work from home 9 to 5 and beyond.
Christmas is a time for giving, right? But the problem is that what you are given, is not always what you want. So, this year in the spirit of extreme...
Post Covid, an increasing number of businesses have improved their productivity by using industrial automation to help them increase production capaci...
In recent years, journalists have come under increased pressure as an increasing number of political and corporate entities have used social media cam...
This week we have all been reading about the accelerated energy crisis in the news caused by the war in Ukraine. And if you live in Europe, that’s bad...
Most professionals are aware of LinkedIn and its benefits for business. But for those of you who would like a summary: LinkedIn is a business and em...
BCM Public Relations is one of those companies that has flown 'under the radar' for many years enjoying steady growth while operating in the energy an...
PR is one of the newest industries that has been invaded by AI technology. Public Relations may be said to have begun in 1762 when it was used by Benj...
In today’s digital age, there is a major overlap between PR tools and marketing technology. At BCM Public Relations we use a variety of softwares, tec...
zoom
business intelligence
Search Engine Optimisation (SEO) is the practice of optimising content and HTML code to improve website traffic. If you have ever attempted SEO as a b...
However you're planning to revive your book club in 2021, there's never been a better time to start reading a book. Whether it's lockdown, quarantine,...
A well-planned public relations campaign is often far more effective than advertising. PR is all about getting the conversation started to improve bra...
It’s no secret that the Earth is suffering due to pollution, overpopulation, deforestation and the burning of fossil fuels. Every 22 April, millions o...
Now that Zoom and Teams video conferencing, interviews and meetings are commonplace, it’s time to ‘up your game’.
What does hydrogen energy mean to the average person in the UK? Does it fill them with excitement and wonder? When North Sea gas first arrived on our ...
With the ever expanding plethora of communication channels, both electronic and print, public relations in the energy and manufacturing sector should ...
With Oil prices across the globe drastically hit by the COVID-19 pandemic, BP has set out its ambition to reach a net-zero Carbon footprint by 2050 as...
The media is seen by many as a dog eat dog world where journalists will sell out their best friend to get the march on an important story. During my c...
If there is one thing that COVID-19 has taught us, it is that the virus has no regard for race, nationality, sex or age. With a large proportion of th...
John Humphrys retires after 32 years of striking fear into the heart of every CEO. Happy retirement John and a big thank you for your work in bringing...
Under the influence: Social media in today’s modern PR landscape
This morning I received a letter from my 91-year-old mother, thanking me for helping her at the weekend. The letter was beautifully written and proper...
Don’t stop at the first paragraph!
So, you have carefully crafted the new press release ensuring that the headline will really grab the attention of your targeted journalists. The body ...
Do you realise that the current Brexit withdrawal agreement means that during the transition period, the UK would not be able to use State aid in orde...
So last week I wrote about Zennick Waves and how they will transmit electricity around the globe without a grid, firmly moving electrical pylons to th...
It is important that a consistent style is used when producing materials for external audiences in both the language used and the typographic style i....
I see that Season 2 of Star Trek has just been launched on Netflix. Did you know that there is a new power distribution technology that will transfer ...
The release of the American Chemistry Council’s 2018 Chemical Industry Situation and Outlook always makes interesting reading and this year is no diff...
Hooray. Hallelujah. Happy Holidays. At last PR in the Energy sector is on the map! No longer the poor relation of the public relations profession, no ...
BCM have just successfully managed Oil & Gas public relations at Africa Oil Week in Cape Town. The 25th anniversary of the event was the highest prof...
In light of the National Stress Awareness Day (November 7th), we wanted to take a few minutes to discuss how the PR industry has always ranked high on...
 PR in the past: Over the years, PR has changed significantly becoming a vital marketing tool...
What is modern slavery? Before its eradication in the 19th century, slavery meant that people had ownership rights over others. Although now there are...
Recently I was invited to join an 18 member Brexit masterclass at the Charter Institute of Public Relation (CIPR) to try and identify what a successfu...
Out with the old and in with the new, it’s a new year which means it’s time to feel totally left behind. New advancements are heading our way, and the...
When someone mentions Christmas, we automatically think; gifts, trees, lights and elves. Mariah on the radio and the office secret Santa. Here in Lond...
Hurricanes gripping the Florida Keys, storms taking the lives of those in Ireland, raging wildfires in California. Welcome to Planet Earth 2017! Today...
We’re not in the 1950’s anymore and gone are the days when Television, Newspapers and Radio could be seamlessly absorbed by our audiences without ques...
BCM have recently appointed two new PR Account Executives as part of their growing business. Wing Cheung, joins BCM having completed her Masters in Ma...
11/07/2017, The end of my apprenticeship: Since the PRCA Apprenticeship scheme launched 6 years ago, over 240 non-university-goers have kick started t...
I have trained people in Aberdeen, Stavanger, Stuttgart, Almaty and Houston. But this week I pack my bags for Maputo, Mozambique to run a training ses...
Podcasts vary from subject to subject to meet your interests! For example, you can listen to motivational talks, sociology talks and even food talks. ...
BCM were appointed to promote Taiwanese renewable technology as part of the ALL-ENERGY event, which took place this week in Glasgow, Scotland.
Anyone who reads any news source will have noticed the recent popularity in the topic of mental health. Mental health has always been a ‘thing’, howev...
It comes in the form of enabling technologies that are being integrated into production processes to create smart factories. Industry 4.0 (I4.0) is a ...
Yes, the OPEC deal did go ahead despite more false starts than an Olympic 100 metres final. But was the decision to cut oil production political or ba...
I was sitting on the train yesterday going up to London to conduct some media training with one of BCM’s clients. As per usual copies of that augst to...
Traditions are beliefs passed down from generation to generation, they’re nostalgic and warming… Unfortunately, some traditions expire. PR is typicall...
We all know how the markets have got it wrong recently. I’m thinking about Brexit and Donald Trump’s election. Therefore, they may have got it wrong t...
We have highlighted those where BCM will be in attendance, we look forward to seeing you there. \ World Future Energy Summit, Abu Dhabi 16 - 19 Januar...
On Saturday 5th November, hackers broke into the computer systems of Tesco Bank to withdraw money out from thousands of accounts. 40,000 accounts noti...
Last week's news commented on the several incidents involving Samsung’s smartphone major malfunction. Samsung Note 7's battery was over-heating causin...
Electric cars started to make their way in the market promising a cleaner, greener environment. Even though, they are still on their early face of int...
The Carbon Capture and Storage (CCS), solar and wind power generation industries, have received an enormous support from many countries. These strateg...
The energy sector is no doubt complex and challenging. Understanding government regulations, economics, the latest technologies and how they can meet ...
Know thy audience:BREXIT PR lessons, the importance of great communication and the good old days. Many years ago, and I mean many years ago, as a youn...
Yes, it’s a very nice town in Spain, on the Mediterranean. Perhaps the question I should have asked is, “Have you heard about the Barcelona Principles...
BCM Public Relations handled the PR for OTC Asia 2016, which happened 22-25 March, and attracted over 18,000 visitors.
Last year, via Access Madagascar Initiative BCM sponsored two teachers in their quest to help better the lives of a group of kids, in two locations in...
If we look back at BCM Public Relations in 2015, one of the words that comes to mind, there are others, is unpredictable! Oh how I wish I had bet on a...
Engineering is becoming a main stay in modern movie storytelling, something that will only help with the current skills gap. The Martian, a new movie ...
According to a report by the Office of National Statistics in 2014, 45 million tonnes of oil and 37 billion cubic metres of gas were extracted in the ...
“But we’re already ranking on the first page in Google.” Whilst that answer is good, are you sure you're ranking for the right keywords? Ranking well ...
On Monday, Abu Dhabi will play host to ADIPEC, one of the world’s largest and most important oil and gas exhibitions. BCM travels to the Middle East s...
The Internet of Things is a trending and evolving term, which describes devices that are able to communicate together via an internet-like network.
Last Thursday evening, rows upon rows of seats at the Tivoli Theatre in Aberdeen were filled with nearly 300 members of the oil and gas community. The...
SPE Offshore Europe 2015 drew second largest attendance in the show's history (55,947). In case you missed out or didn't get around to seeing it all, ...
Offshore Europe in Aberdeen, Scotland, one of the UK's largest exploration and production events, revealed insight into the current state of the oil a...
Most companies and organisations recognise the value of a good news story, and the opportunities an interview offers to promote or protect reputations...
STEM is an acronym for Science, Technology, Engineering and Mathematics. These core subjects underpin many industry sectors like manufacturing and oil...
BCM attended ACHEMA in Frankfurt, Germany last week where industry 4.0 was the hot topic. But does anyone actually know what industry 4.0 is? Firstly,...
Recent KPMG surveys focusing on megatrends in manufacturing have repeatedly highlighted the move toward greater transparency and collaboration across ...
The 18th Asia Oil & Gas Conference in the Malaysian capital Kuala Lumpur, attracted the principal executives from most of the Asia oil and gas industr...
https://youtu.be/TS7rGcWkRnA
There is an interesting article in the FT this morning that expounds the success of the Saudi’s oil price strategy. The article explains how the polic...
There is a reason that the UK government has put in place the world’s most generous tax regime for shale gas and fracking and it has a lot to do with ...
A couple of weeks ago I was supporting one of BCM’s clients at the Motek Show in Stuttgart. Motek is a huge exhibition that covers the industrial auto...
A couple of weeks ago, BCM organised a briefing for journalists in Aberdeen for one of our clients in the Oil & Gas sector. The event was very well at...
The glitterati of the oil and gas industry congregated in the City of London last night at the Banking Hall for the Petroleum Economist Awards. Highli...
Social media has provided us with an unprecedented opportunity to make even the smallest brands global and provides the added bonus that content can g...
Last Wednesday evening saw myself, Nathalia and Tom attending The Future of the PR Profession event or #FuturePR at the Crowd & I, a PR consultancy th...
Last week I went to a lecture held by the CIPR titled, 'Plan, Prepare and Measure your Social Media Campaign', and like many events of this sort you a...
Amidst an ever-changing world where people are bombarded by information it seems that quantity is rapidly usurping quality, even though informed opini...
It’s a brave man or women these days that stands up for Advertising Value Equivalency (AVE) as a PR measurement return on investment (ROI). The PR ind...
When lifting a company’s profile in the Oil & Gas or general industrial world, attaining a position of “Thought Leadership” is often seen as an essent...
As you may have seen from blogs and tweets elsewhere on the site, we were busy last week at the World Petroleum Congress in Moscow, with international...
Yesterday I attended a session here at the World Petroleum Congress in Moscow that addressed the issue of recruitment or as it is now called, "Talent ...
No a big surprise that energy security is a hot topic here at the World Petroleum Congress (WPC) in Moscow. The South Stream Pipeline construction see...
This week, we will be keeping MOL Group’s board members busy at the 21st World Petroleum Congress in Moscow, one of this year’s key global events for ...
With the number of B2B events increasing at an exponential rate it is difficult to keep track of those key events that can be leveraged for public rel...
BCM Public Relations Ltd. are proud to have been chosen as the PR agency for the largest multi-society, multi-disciplinary oil and gas event in the Ea...
Corporate reputation management is a key form of communication for your business. A big part of this falls at your digital shop window - your website....
Stephen Ballard Managing Director at BCM Public Relations runs the main media conference at IPTC in Doha, Qatar. https://youtu.be/eHYZG9J2ps4 Speaking...
Still getting your head around LinkedIn? We’ve put together a few pointers to help you get the most out of your profile: Do – Look your best at al...
Brand is usually a word reserved for business-to-consumer PR, but business-to-business public relations agencies are beginning to acknowledge that bus...
The top five countries with the highest percentage of active Twitter users are all non-English speaking. Saudi Arabia and Indonesia, where most users ...
A recent study by Open Road has found that the number of opinion formers visiting Twitter for their daily news and information has jumped from 29 per ...
Good relationships with the media are vital to successful PR projects. If a journalist takes notice when they get an email from you – you are ahead of...
Increasing brand recognition is a critical part of any business’ growth strategy. When budgets are tight, executives want solutions that provide them ...
The key to press conference success lies with keeping both the journalists and the speakers happy. It is your job to balance everyone’s needs to ensur...
In the last bcm blog, we discussed the ways that you can stand-out when blogging as an individual in the online business-sphere. Following on from tha...
Humanising your brand by blogging as an individual rather than under the auspices of your company can be risky business. Communicating your brand’s me...
It is hard to believe that just over 50 years ago e-mail didn’t exist. Whether for business or personal use it has managed to ingratiate itself into e...
Stephen Ballard, the Managing Director and Founder of bcm public relations ltd, is attending the Third Gulf Intelligence Energy Markets Forum 2013 at ...
Scheduled tweets are a topic of hot debate within the social media community. Apps such as Bufferapp, Tweetdeck and Hootsuite allow you to set up twee...
Advertising Equivalency (AVE), a measurement tool calculating the amount that editorial coverage would have cost had it been placed as advertising, ha...
With an abundance of social media platforms and other media channels freely available the company newsletter certainly has a lot of competition. Whils...
As part of on-going efforts to make them easier and simpler to use, Linkedin groups have been given a new streamlined look. If you aren’t already, now...
ZDnet’s resident blogger Tom Foremski recently published a series of blogs asserting that Google’s recent updates to their webmaster rules could mean ...
Maintaining a steady flow of interesting content that will gain consistent coverage is one of the toughest aspects of public relations. If you are alr...
When laying the groundwork for a highly effective public relations campaign, correctly identifying your target media and determining the strategy you ...
As discussed in my previous bcm blog ‘The 5 Ps of event planning’ a well-run event can produce positive outcomes for your business. Attracting key jou...
How much do you read online? The first half of an article, a paragraph, or just the first line? According to a recent Chartbeat study, a whopping 38 p...
Jeremy Vickerman documents bcm’s journey from couch potatoes to keen athletes... January, the office arrives back after Christmas holidays, gluttony h...
Running an event can be challenging and time consuming, but if you get it right it can provide many benefits for your business, whether it’s expanding...
The pressure for coverage is constant for all PR professionals. Whilst sending out regular press releases can help keep your client’s name and work fr...
BCM Public Relations was delighted to be a part of the 17th International Conference and Exhibition on Liquefied Natural Gas (LNG 17), the biggest glo...
The ‘Could you cope in a crisis’ quiz in the latest issue of PR week highlighted some right and very wrong responses for crisis communications. But yo...
If we’ve said it once we’ve said it a million times: content is king. Whilst books are changing to screens; good quality, grammatical and interesting ...
It’s difficult to keep a level head when the spotlight is on you; media interviews and press conferences can be daunting especially when a live TV cam...
Social media has undergone a boom over the last decade. The average person now spends up to 20 per cent of their PC time, and 30 per cent of their mob...
Social media is driving change in the way we consume news and information and has forced many public relations professionals to reevaluate how best to...
It may be a great way of encouraging loyalty, building reputation and increasing market visibility but for many marketing managers, or at least the bo...
Editors are the gatekeepers of editorial content. If you want something published then you need to make the case to them first. Successful pitches are...
Measuring the efficacy of PR campaigns can be a challenge, with PR measurement options ranging from simple and cost effective Advertising Value Equiva...
The boom of mobile devices is having a huge impact on the way that people access content. Now, more than ever, people read, watch and share on a 24/7 ...
One of bcm’s most newly-established clients, the 17th International Conference & Exhibition on Liquefied Natural Gas (LNG 17), has just launched an in...
Last time we delved into promoting your event through social media. In this post, we’ll be looking at how you can use social media during your event. ...
Event promotion and targeting have moved beyond the realm of creating adverts and mass-mailing print brochures and invitations. As well as marketing t...
Whether you see LinkedIn as the professional’s Facebook; a PR, marketing and networking tool; or an anaemic online Yellow Pages replacement, it undoub...
As the world’s fastest expanding social media site, Twitter is an online tool that should not be ignored. The little blue bird has encouraged people: ...
Motek, the German trade fair for assembly, handling technology and industrial automation was held last week. The 31st Motek was a healthy show with a ...
We’ve just got back from a successful visit to Innotrans in Berlin. For those not in the know, InnoTrans – held every other year in September – is the...
Editorial calendars are documents created by a publication to show editorial content for the next year. Although often created to attract advertisers,...
Blogging, particularly in its early incarnations, was associated with the personal: the unstructured, free-flowing ramblings of the individual, on a p...
For a long time, Google search results have been localised, meaning we see the local results of our search first. Now Google is extending this to make...
Google+ is in many ways the new kid on the block. Whilst it can be seen to be lagging behind Facebook, Twitter, Linkedin and the rest of the gang, thi...
Now that the dust from the recent 25th Edition of the World Gas Conference (WGC 2012) has begun to settle, the BCM oil and gas PR team can finally sit...
BCM is proud to announce the launch of two blogs for our new client ACO, the water management and drainage systems experts. We created two separate bl...
“It’s not what you know but who you know”, we’ve all heard it said. But what does this really mean when it comes to business networking. Essentially, ...
So what is social media automation? Social media automation is using tools to automate your social media output. So, when you schedule tweets or posts...
In our last post we explored the factors that underpin the effectiveness of online video as a tool in B2B public relations. Video in the digital has l...
The public relations industry shares numerous characteristics with its parent profession journalism. Among them is an understandable obsession with th...
While there is no ‘one-fits-all’ model in the sphere of digital B2B public relations, LinkedIn is arguably the most adaptable social-media platform in...
As a technology and engineering PR agency it’s fair to say we’re pretty committed to science and engineering. Whilst being global, our HQ is in the UK...
As a global engineering and technology PR agency, we inevitably work with leading engineering and manufacturing companies. As such many of these clien...
> > Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.
Traditionally, pitching stories to journalists means picking up the phone or dropping them an email. This is all very well if you happen to be on firs...
Blogging falls under the social media umbrella: we all know we should be doing it but not everyone knows how or why. Blogging is important to all comp...
The rise of social media has often been seen as a threat to journalists’ autonomy in the publication of information. As Lionel Barber, Editor of the F...
Online content is the champion of accessibility. You can get it on the go, at home and abroad 24 hours a day. It is also, as Gary Mintchell of Automat...
Satellite PR faces challenges. We often hear people lamenting the loss of British manufacturing exports. It’s said that Britain just doesn’t make anyt...
Following on from the last blog on trends in online PR, we thought no study would be complete without a discussion on the merits (or otherwise) of pre...
When it comes to the dissemination of material, PR firms have many options to choose from. The Internet has led to easier and more diverse means of d...
We work with many different types of businesses, in different industries, markets, and regions. They all have different inherent cultures, procedures,...
This blog was written by Bradley Rutty, our fantastic and talented work experience student! I’m sure that we have all felt tired and bored at some po...
Surely everybody knows how to communicate - don’t they? We’ve only been doing it our whole lives - haven’t we? Because it is so familiar to us however...
Annoying, relentless and taking up a lot of your space, as most of you have probably guessed; I’m talking spam. We all get them, whether it’s a dodgy ...
Event organisation always demands a cool head. Ice cold. No matter how many different events we’ve organised over the years and no matter how prepared...
High quality and unique products and services do make a PR person’s life more straightforward. There is however something else that we in the PR busin...
Well, Al Khobar to be precise. bcm public relations will be managing the OpsManage in the Middle East which will be held in Al Khobar, Saudi Arabia on...
It’s hard to miss the popularity of enthusiastic professor Brian Cox. Many of us have our Sunday evenings booked now that BBC is showing the follow up...
BCM PR wreaked havoc throughout London with dancing, singing and mince pies and it's all on film. But there's a twist - can you spot it?
Our positive prediction seems to be shared by a great number of PR and business professionals worldwide, as for example seen in the Telegraph. We’re f...
