Oil and Gas Event PR for MOL Group

MOL Group, the international oil and gas operator, arranged for its CEO to represent the company at the World Petroleum Congress in Moscow. It asked BCM to provide oil and gas event PR support to leverage the conference and communicate with local Russian and international media on multiple topics, including how MOL Group’s Russian operations contribute to the company’s portfolio.

Solution

BCM PR arranged a series of interviews with MOL Group’s CEO and Executive VP for Exploration and Production. These were with different types of media to ensure all key audiences were communicated with effectively:

  • Local
  • National
  • Trade Media (including Russian language trade titles)

Results

BCM’s oil and gas event PR support generated significant coverage from global broadcast, print and online media:

  • Live interview on CNBC World Exchange (CNBC’s flagship morning business segment)
  • Interview with MOL Group’s CEO in day one of the event’s show daily newspaper (produced by Upstream magazine)
  • Wide range of coverage in key target media including Petroleum Economist, Interfax and Oil & Gas Eurasia
MOL Group Oil and Gas

Dominic Köfner, Head of Group Corporate Communications, Vice President, MOL Group

BCM Public Relations has a deep understanding of both the upstream and downstream oil and gas industry worldwide. I have no hesitation in recommending BCM Public Relations.

 

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