Infrastructure PR for Siemens Mobility and Logistics

Despite its global reputation, Siemens had low visibility in the United Arab Emirates (UAE) transport and infrastructure PR sectors and the new Regional CEO wanted to establish the companies credibility and reputation.

 

Solution

We conducted benchmarking transport and infrastructure PR research into mobility in Gulf cities and arranged a press conference at a regional exhibition using the research as a platform for discussion and to establish Siemens Mobility and Logistics as a thought leader.

Results

A significant increase in public relations coverage including television interviews and numerous technical articles in Middle East business, transport, infrastructure and news media.

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