B2B Profile Building for Ventyx
Ventyx was acquired by ABB in 2010. As a newly established part of ABB, they wanted a B2B profile building campaign to establish Ventyx’s credibility, as a leading enterprise software provider for the mining, utility, oil & gas and energy markets.
An integrated B2B profile building campaign of critical industry analysis and press interviews, to position Ventyx as a thought leader and increase their visibility in Europe and the Middle East.
- Widespread coverage in key trade publications in Europe and the Middle East
- Extended commentaries in top tier publications
- Merited attention received from Ventyx’s critical commentary on industry issues