July 4, 2014

Elephant in the room – PR Measurement

It’s a brave man or women these days that stands up for Advertising Value Equivalency (AVE) as a PR measurement return on investment (ROI). The PR […]
September 11, 2013

Measuring PR, is AVE out of date?

  Advertising Equivalency (AVE), a measurement tool calculating the amount that editorial coverage would have cost had it been placed as advertising, has been challenged on […]