Public Relations

November 20, 2014
BCM attends the Motek exhibition in Germany

Event Preparation and Press offices – Lessons in Stupidity

A couple of weeks ago I was supporting one of BCM’s clients at the Motek Show in Stuttgart. Motek is a huge exhibition that covers the […]
January 9, 2014

B2B PR, Bland to Bland turn Brand to Brand?

Brand is usually a word reserved for business-to-consumer PR, but business-to-business public relations agencies are beginning to acknowledge that businesses have the potential to be treated […]
November 21, 2013

Sustaining a good working relationship with a journalist

Good relationships with the media are vital to successful PR projects. If a journalist takes notice when they get an email from you – you are […]
April 16, 2012

LinkedIn as a Public Relations tool

While there is no ‘one-fits-all’ model in the sphere of digital B2B public relations, LinkedIn is arguably the most adaptable social-media platform in terms of strategic, […]
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