July 1, 2014

Thought leadership, it’s just expertise

When lifting a company’s profile in the Oil & Gas or general industrial world, attaining a position of “Thought Leadership” is often seen as an essential […]
November 6, 2013

The press conference balancing act

The key to press conference success lies with keeping both the journalists and the speakers happy. It is your job to balance everyone’s needs to ensure […]
August 21, 2013

PR is dead, long live PR!

ZDnet’s resident blogger Tom Foremski recently published a series of blogs asserting that Google’s recent updates to their webmaster rules could mean the end for PR as […]
August 6, 2013

Identifying your target media.

When laying the groundwork for a highly effective public relations campaign, correctly identifying your target media and determining the strategy you are going to implement are […]
June 17, 2013

The 5 Ps of event planning

Running an event can be challenging and time consuming, but if you get it right it can provide many benefits for your business, whether it’s expanding […]
May 3, 2013

Could your company cope in a crisis?

The ‘Could you cope in a crisis’ quiz in the latest issue of PR week highlighted some right and very wrong responses for crisis communications. But […]
April 24, 2013

How to create editor-friendly content

If we’ve said it once we’ve said it a million times: content is king. Whilst books are changing to screens; good quality, grammatical and interesting content […]
March 15, 2013

Traditional PR vs Social media

Social media is driving change in the way we consume news and information and has forced many public relations professionals to reevaluate how best to embrace […]
February 22, 2013

Pitching etiquette

Editors are the gatekeepers of editorial content. If you want something published then you need to make the case to them first. Successful pitches aren’t a […]
September 28, 2012

The Importance of Groundwork for Events

We’ve just got back from a successful visit to Innotrans in Berlin. For those not in the know, InnoTrans – held every other year in September […]
September 21, 2012

Editorial calendars: the perks and pitfalls

Editorial calendars are documents created by a publication to show editorial content for the next year. Although often created to attract advertisers, they can be a good […]
June 14, 2012

Networking for success

“It’s not what you know but who you know”, we’ve all heard it said. But what does this really mean when it comes to business networking. […]