Our Managing Director Stephen Ballard reflects on the Barcelona Principles 2.0 and the controversial subject of AVE’s Yes, it’s a very nice town in Spain, on […]
Advertising Equivalency (AVE), a measurement tool calculating the amount that editorial coverage would have cost had it been placed as advertising, has been challenged on […]
Measuring the efficacy of PR campaigns can be a challenge, with PR measurement options ranging from simple and cost effective Advertising Value Equivalency (AVE), to tone […]
