Content Creation

October 21, 2014
Are creative headlines gone for good?

RIP The Creative Headline

A couple of weeks ago, BCM organised a briefing for journalists in Aberdeen for one of our clients in the Oil & Gas sector. The event […]
July 23, 2014

Quality Content – A Win Win Situation

Amidst an ever-changing world where people are bombarded by information it seems that quantity is rapidly usurping quality, even though informed opinion clearly shows that quality […]
August 12, 2013

“Content is King” but where is he hiding?

  Maintaining a steady flow of interesting content that will gain consistent coverage is one of the toughest aspects of public relations. If you are already […]
July 24, 2013

How much of this blog will YOU read?

How much do you read online? The first half of an article, a paragraph, or just the first line? According to a recent Chartbeat study, a […]
April 24, 2013

How to create editor-friendly content

If we’ve said it once we’ve said it a million times: content is king. Whilst books are changing to screens; good quality, grammatical and interesting content […]
August 31, 2012

Content is King in B2B blogging

Blogging, particularly in its early incarnations, was associated with the personal: the unstructured, free-flowing ramblings of the individual, on a particular cause, interest, or indeed obsession. […]
February 28, 2012

The Importance of PR Storytelling

  Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my […]