March 28, 2013

Why buying followers is bad for business

Social media has undergone a boom over the last decade. The average person now spends up to 20 per cent of their PC time, and 30 […]
March 15, 2013

Traditional PR vs Social media

Social media is driving change in the way we consume news and information and has forced many public relations professionals to reevaluate how best to embrace […]
August 31, 2012

Content is King in B2B blogging

Blogging, particularly in its early incarnations, was associated with the personal: the unstructured, free-flowing ramblings of the individual, on a particular cause, interest, or indeed obsession. […]
May 4, 2012

How to produce great video for B2B PR

In our last post we explored the factors that underpin the effectiveness of online video as a tool in B2B public relations. Video in the digital […]
April 25, 2012

Understanding Video in B2B PR

The public relations industry shares numerous characteristics with its parent profession journalism. Among them is an understandable obsession with the printed word – historically, a tool […]
April 16, 2012

LinkedIn as a Public Relations tool

While there is no ‘one-fits-all’ model in the sphere of digital B2B public relations, LinkedIn is arguably the most adaptable social-media platform in terms of strategic, […]
February 6, 2012

Trade journalists turn social

The rise of social media has often been seen as a threat to journalists’ autonomy in the publication of information. As Lionel Barber, Editor of the […]