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March 15, 2013
Social media is driving change in the way we consume news and information and has forced many public relations professionals to reevaluate how best to embrace […]
August 31, 2012
Blogging, particularly in its early incarnations, was associated with the personal: the unstructured, free-flowing ramblings of the individual, on a particular cause, interest, or indeed obsession. […]
May 4, 2012
In our last post we explored the factors that underpin the effectiveness of online video as a tool in B2B public relations. Video in the digital […]
April 25, 2012
The public relations industry shares numerous characteristics with its parent profession journalism. Among them is an understandable obsession with the printed word – historically, a tool […]
April 16, 2012
While there is no ‘one-fits-all’ model in the sphere of digital B2B public relations, LinkedIn is arguably the most adaptable social-media platform in terms of strategic, […]
February 6, 2012
The rise of social media has often been seen as a threat to journalists’ autonomy in the publication of information. As Lionel Barber, Editor of the […]