Consistency checklist

Consistent style
January 31, 2019

Consistency checklist guide

It is important that a consistent style is used when producing materials for external audiences in both the language used and the typographic style i.e. use of upper/lower case, English language versus American spelling etc. our consistency checklist will ensure that consistent style is achieved, this guide with key stylistic and grammatical points should be adopted for all company communications and not just public relations. In fact consistency is important in all aspects of business.

Dates and time

2012 to 2013 (not 2012-13, 2012 – 2013, 2012/13)

10 May 2013 (not 10 May. 2013, 10th May 2013)

Monday 10 March 2013

11.00 am or 11 am (not 11.00am, 11.00 a.m.)

 

Numbers

Figures

10% (not 10 percent, 10 per cent)

10 pence (not 10p)

£10 million (not £10million. £10m)

£10 (not ten pounds)

US$10 (not $10US)

US$10 million

(2011: 123,456) (when referencing previous year’s stats in the Annual Report)

12 – 15 (not 12-15)

Distances/weights/volumes (subsequent uses)

10 kilometres (10 km)

10 centimetres (10 cm)

10 cubic metres (10 cu.m)

10 square feet (10 sq.ft)

10 million barrels per day (10 mmbpd)

10 billion barrels per day (10 bnbpd)

10 million cubic feet per day (10 mmcfpd)

Spelling/hyphens/spacing

Lower case spelling

adviser

dollars

sterling

internet

focused

focusing

Oblique

Do not add a space either side of an oblique e.g. yes/no

Spacing and hyphens

pro forma

worldwide

email

multinational

online

website

shareholders

subcontractors

reorganisation

demerger

life cycle

life of field

in line

reappoint

redevelop

roll-out (noun)

roll out (verb)

lump-sum

man-hours

co-operate

co-ordinate

write-off

interest-bearing

two-week

third-party

up-to-date

Group-wide

long-term (adjective)

tie-in

deepwater

Oilfield and oil field

Bullet points

Phone numbers

+36 1 209 0000 (Hungary example)

Quotes

Job titles

Acronyms

Vision and values

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