Brexit what the PR professionals think

Recently I was invited to join an 18 member Brexit masterclass at the Charter Institute of Public Relation (CIPR) to try and identify what a successful Brexit would look like for the UK. The report makes interesting reading. I would draw your attention to the conclusion that none of the four groups in the exercise summarised felt that the most likely Brexit scenarios were acceptable. Meanwhile, in the UK Parliament the question of a Brexit customs union rubbles on with a potential rebellion over the idea of a “customs partnership” which MP’s don’t find acceptable.

https://www.cipr.co.uk/sites/default/files/Brexit%20scenario%20report%201.pdf